The process has to be conscious, or it would not be carried out with sufficient precision, but it also has to be unconscious, or it would bring with it a feeling of falsity and hence of guilt... To tell deliberate lies while genuinely believing in them, to forget any fact that has become inconvenient, and then, when it becomes necessary again, to draw it back from oblivion for just so long as it is needed, to deny the existence of objective reality and all the while to take account of the reality which one denies – all this is indispensably necessary.
George Orwell, 1984
“Snow Job” is an American colloquial term denoting a medial or political cover-up, an attempt to conceal evidence in order to avoid criticism, inquietude or dissolution by means of omission, distraction or deception.
SNOW JOB explores methods of visual and auditory concealment, such as masking, distraction, camouflage, and blinding / dazzling using the mediums of light and sound. For more inspiring techniques see:
“Winter Methods of Concealment”, http://www.youtube.com/watch?v=m9RqAi03UhU&feature=related (in which an aspiring ninja demonstrates methods of concealment using snow-covered evergreens).